The Mbappé project : making a superstar
Auclair, Philippe2026
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Kylian Mbappé's trajectory was mapped out from a very early age by his family, with the player's full consent. For Ronaldo and Messi, the brand was developed as a consequence of their exceptional achievements on the field of play. For Mbappé, the plan was in place before he'd played a minute of football with his first club, AS Monaco. He was only six when Nike knocked on his parents' door and gave him his first sponsorship contract. He was sent to private school and given one-to-one tuition in Spanish so that he could interact with the local media as and when he signed for Real Madrid. His name was trademarked worldwide before he'd won his first cap for France. Every move, every decision was calculated from the outset. Yes, Mbappé is a generational talent, and an exceptionally smart individual who looks as much at ease at the Elysée palace as on the pitch. But what truly sets him apart is that he is not just a sportsman: he is a project.
Main title:
The Mbappé project : making a superstar / Philippe Auclair.
Author:
Auclair, Philippe, author
Imprint:
London : Quercus, 2026.
Collation:
304 pages ; 24 cm
ISBN:
9781529446777 (hbk. :)
Dewey class:
796.334092B MBA
Language:
English
BRN:
9066614