Le Code Bruce Lee - Comment le dragon est devenu un mait̋re du business
Lee, Thomas2023
Books
Bruce Lee is widely revered as a martial arts icon, a charismatic film star, and a symbol of Asian-American resistance against racism. However, he was also a notable businessman and entrepreneur, dedicated to spreading the art and philosophy of kung fu in the Western world. In this essay, journalist Thomas Lee delves into Bruce Lee's writings and insights from those who knew him closely to examine his career from a business perspective.
As a co-founder of a production company, Bruce Lee was a trailblazer in personal branding and consistently explored the marketing of products associated with his personal brand. Even today, his influence remains significant worldwide, generating millions of dollars. Explore his teachings and business philosophy to uncover the visionary entrepreneur behind the legendary figure.
Main title:
Author:
Lee, Thomas, authorClarisson, Anne, translator
Imprint:
Paris : Diateino, 2023.
Collation:
208 pages ; 22 cm
Notes:
Non-Fiction.In French - Originally published in English.
Audience:
Adult.
ISBN:
9782354567149
Dewey class:
158.1920 LEEFRE 158.1
Language:
FrenchEnglish
Subject:
BRN:
9020995