The 12 powers of a marketing leader : how to succeed by building customer and company value
Barta, Thomas2017
Books
How to succeed as a marketing leader in today's global, digital world. What makes an effective and successful marketing leader? The authors of this groundbreaking book conducted a worldwide study with profiles of more than 68,000 business leaders--and discovered 12 essential traits that can make or break your success. The 12 Powers of a Marketing Leader is the first and only leadership book for marketers based on anything like this level of research evidence.Learn how to:MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities.MOBILIZE YOUR COLLEAGUES: Inspire and motivate your colleagues to act on your ideas.MOBILIZE YOUR TEAM: Build and hone a winning marketing team.MOBILIZE YOURSELF: Focus on goals that will benefit your customer, company, and long-term career.Warning: This is not a marketing book. It's a leadership book for marketers, using the latest research on what works--and what doesn't--in marketing's digital age. By zeroing in on the value creation zone ("V-Zone") --the all-important overlap between your company's and customers' needs--you'll be able to help the business win in the market --and achieve your career goals.BONUS: Receive full access to an online self-assessment tool and other marketing leadership resources.
Main title:
The 12 powers of a marketing leader : how to succeed by building customer and company value / Thomas Barta, Patrick Barwise.
Author:
Barta, Thomas, authorBarwise, Patrick, author
Imprint:
New York : McGraw-Hill Education, [2017]
Collation:
vii, 228 pages : illustrations ; 24 cm
Notes:
Includes index.
Linking notes:
Online version: Barta, Thomas, author. 12 powers of a marketing leader 1 Edition. New York : McGraw-Hill Education, 2016
ISBN:
9781259834714 (hardback alk paper)
Dewey class:
658.8
Language:
English
Added title:
Subject:
BRN:
87835