The practice of market research : an introduction
McGivern, Yvonne2013
Books
This is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, McGivern's book covers not only research methods and techniques, such as sampling and questionnaire design, but also the practical tasks of running a research project.
Main title:
The practice of market research : an introduction / Yvonne McGivern.
Author:
Edition:
Fourth edition.
Imprint:
Harlow, England : Pearson, 2013.
Collation:
xxxv, 572 pages : illustrations (black and white) ; 25 cm
Notes:
Previous edition: 2009.Includes bibliographical references and index.
ISBN:
9780273773115 (pbk)
Dewey class:
658.83
Language:
English
BRN:
44157