Management : 50 ideas you really need to know
Russell-Walling, Edward2012
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The 50 bite-sized topics of this book expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's product/market grid, the 4Ps, Boston matrix), expand on management ideas (branding, outsourcing) and cover commercial concepts from the online world.
Main title:
Management : 50 ideas you really need to know / Edward Russell-Walling.
Author:
Edition:
[New] ed.
Imprint:
London : Quercus, 2012.
Collation:
232 p. : ill. ; 22 cm.
Notes:
Previous ed.: published as 50 management ideas you really need to know. 2007.Includes index.
ISBN:
9781780875835 (pbk)
Dewey class:
658658 RUS
Language:
English
Added title:
Subject:
BRN:
284580