Digital marketing strategy : an integrated approach to online marketing
Kingsnorth, Simon2019
Books
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. 'Digital Marketing Strategy' covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. It contains analysis of the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalisation, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers.
Main title:
Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth.
Author:
Kingsnorth, Simon, author
Edition:
Second edition.
Imprint:
London : KoganPage, 2019.
Collation:
xvii, 364 pages : illustrations (black and white) ; 24 cm
Notes:
Previous edition: 2016.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9780749484224 (pbk. :)
Dewey class:
658.872
Language:
English
Subject:
BRN:
260623