The brand book : an insider's guide to brand building for businesses and organizations
Fielding, Daryl2022
Books
'The Brand Book' provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.
Main title:
Author:
Fielding, Daryl, author
Imprint:
London : Laurence King Publishing, 2022.
Collation:
1 volume : illustrations (black and white, and colour) ; 20 cm
Notes:
Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781529420173 (pbk. :)
Dewey class:
658.827
Language:
English
BRN:
2560757