B2B customer experience : a practical guide to delivering exceptional CX
Hague, Paul N.2023
Books
Use this practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such as AI, the role of IT in customer experience and customer relationship management.
Main title:
B2B customer experience : a practical guide to delivering exceptional CX / Paul Hague, Nicholas Hague.
Author:
Hague, Paul N., authorHague, Nick, 1974-, author
Edition:
Second edition.
Imprint:
London : KoganPage, 2023.
Collation:
256 pages
Notes:
Previous edition: 2018.
Audience:
Specialized.
ISBN:
9781398608511 (pbk. :)
Dewey class:
658.804
Language:
English
BRN:
2348477