Paid attention : innovative advertising for a digital world
Yakob, Faris2022
Books
Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, this book explores how ideas move people and how advertising can and should change in response to changes in the communications landscape.
Main title:
Paid attention : innovative advertising for a digital world / Faris Yakob.
Author:
Yakob, Faris, author
Edition:
Second edition.
Imprint:
London : KoganPage, 2022.
Collation:
xii, 227 pages : illustrations (black and white)
Notes:
"Online resources"--Front cover.Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781398602502 (pbk. :)
Dewey class:
659.144
Language:
English
BRN:
2255063