Michael O'Leary : turbulent times for the man who made Ryanair
Cooper, Matt, 1965 or 1966-2019
Books
September 2017. Ryanair cancels over 700,000 bookings and its powerful PR juggernaut comes shuddering to a halt. For once, the airline's aggressive and flamboyant CEO, Michael O'Leary, is contrite and apologetic. A month later Ryanair announces increased passenger traffic for October, year-on-year growth and increased profits. Its share price soars. For the moment, it appears, a fundamental shake-up of Europe's biggest airline is off the table. But questions remain about the causes of the debacle and O'Leary's role in it. Matt Cooper lifts the veil on the wildly successful and wildly controversial Ryanair CEO.
Main title:
Author:
Cooper, Matt, 1965 or 1966-, author
Imprint:
UK : Penguin Business, 2019.
Collation:
vii, 359 pages ; 20 cm
Notes:
Originally published: London: Portfolio Penguin, 2018.Includes index.
ISBN:
9780241315637 (pbk. :)
Dewey class:
387.7092B OLE COOB OLE
Language:
English
Subject:
BRN:
2244030