Retail recovery : how creative retailers are winning in their post-apocalyptic world
Pilkington, Mark, 1957-2021
Books
The retail industry, with which we have all grown up, has been devastated by the twin effects of the internet and the coronavirus lockdown. Huge numbers of prestigious brands have gone under, or are a shadow of their former selves. The world economy has gone into deep recession, with reduced employment and incomes across broad swathes of society. Many discretionary products have simply become too expensive for ordinary people to buy on a regular basis. High streets and shopping malls lie half empty, causing a vacuum at the core of our societies. There is an urgent need to regenerate our local shopping centres, in order to create new hope in depressed areas. So how can retailers and brands respond to this crisis? This book offers a comprehensive analysis of these new forces which are changing the way in which we buy products and experience brands.
Main title:
Author:
Pilkington, Mark, 1957-, author
Imprint:
London : Bloomsbury Business, 2021.
Collation:
320 pages ; 24 cm
ISBN:
9781472987174 (hbk. :)
Dewey class:
658.87
Language:
English
Subject:
BRN:
2234144