Apex hides the hurt
Whitehead, Colson, 1969-2018
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The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town's aristocracy sees no reason to change the name at all. What they need, they realise, is a nomenclature consultant. And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero's efforts may result in not just a new name for the town but a new and subtler truth about it as well.
Main title:
Apex hides the hurt / Colson Whitehead.
Author:
Whitehead, Colson, 1969-, author
Imprint:
London : Fleet, 2018.
Collation:
224 pages ; 20 cm
Notes:
Originally published: London: Alma, 2006.
ISBN:
9780708898758 (pbk. :)
Dewey class:
813.54
Language:
English
BRN:
2230553