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Influence others & lead change : a practical guide to persuasion

McLean, Anthony (Persuasion strategist)2019
Books
Make other people say 'Yes'! Yes to your requests. Yes to your ideas. Yes to your products. Yes to your proposals. This book uses psychology, expert advice, and practical techniques to teach you how to influence the people around you in an ethical way. Learn how to increase your presence, by knowing when to talk and when to listen; develop a strategy of success, by preparing, planning and crafting opportunities and make change happen by understanding what drives your audience.
Imprint:
London : Icon Books Ltd, 2019.
Collation:
viii, 215 pages ; 17 cm
Variant title:
Spine title: A practical guide to persuasion
Notes:
Originally published: as Persuasion. 2014.Includes bibliographical references and index.
ISBN:
9781785784712 (pbk. :)
Dewey class:
153.852
Language:
English
BRN:
2215102
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