The new marketing manifesto : the 12 rules for building successful brands in the 21st century
Grant, John1999
Books
The New Marketing Manifesto sets out the 12 new marketing rules for anyone aiming to build tomorrow's successful company. The book contains case studies of well-known companies which are pioneering the new rules of marketing.
Main title:
Author:
Imprint:
London : Orion Business, 1999.
Collation:
xviii, 254p. : ill. ; 26 cm.
Notes:
Includes bibliographical references (p. 248-249) and index.
ISBN:
9780752821061 (hbk)
Dewey class:
658.8
Local class:
658.8
Language:
English
Subject:
BRN:
2066058