Questionnaire design
Hague, Paul N.1993
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A basic guide to the role and creation of questionnaires, which explains how the design of a questionnaire is a skill guided by rules and principles. The text covers questionnaire layout and gives examples of the types of questions market researchers should ask to achieve certain results.
Main title:
Questionnaire design / Paul Hague.
Author:
Imprint:
London : Kogan Page, 1993.
Collation:
142p.
Series title:
ISBN:
9780749409173 (pbk)
Dewey class:
658.83
Local class:
658.83028
Language:
English
BRN:
1943955