How to get to great ideas : a system for smart, extraordinary thinking
Birss, Dave2018
Books
Written by the former Creative Director of OgilvyOne, Dave Birss, this book offers a new system for conceiving original and valuable ideas. It looks at how to frame the problem, how to push your thinking, how to sell the idea and build support for it and how to inspire others to have great ideas. It proves that any organisation - and any department within an organisation - can become a fertile environment for ideas. Combining a practical research-based system with fascinating insights and inspiring and humorous writing, the book is also accompanied by the problem solving system right thinking. This is a tool which shows organisations a more effective way to generate more effective ideas and is based on the thinking in the book.
Main title:
Author:
Birss, Dave, author
Imprint:
London : Nicholas Brealey Publishing, 2018.
Collation:
230 pages : illustrations (black and white) ; 23 cm
Notes:
Includes bibliographical references.
Audience:
Specialized.
ISBN:
9781473692145 (hbk. :)
Dewey class:
658.4063658.4092
Language:
English
BRN:
1928021