Simply brilliant : how great organizations do ordinary things in extraordinary ways
Taylor, William, 1959-2016
Books
Disruption is the key to innovation. Whether you run a one-man startup or a global business behemoth, the only way to win big is by relentlessly rethinking the rules of your industry - no matter how tried-and-true they are. In this book, William C. Taylor goes behind the scenes at 19 organisations that are revolutionising their otherwise humdrum fields. These unlikely agents of change range from a parking garage that also serves as a wedding venue to a military insurance company that puts salespeople through simulated overseas deployment. What these businesses have in common, Taylor discovers, is a shared set of principles that enable them to pioneer disruptive innovation.
Main title:
Simply brilliant : how great organizations do ordinary things in extraordinary ways / William C. Taylor.
Author:
Taylor, William, 1959-, author
Imprint:
UK : Portfolio Penguin, 2016.
Collation:
xi, 256 pages ; 24 cm
Notes:
Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9780241009185 (pbk. :)
Dewey class:
658.4063658.4063 TAY
Language:
English
BRN:
1861165