Brick by brick : how LEGO rewrote the rules of innovation and conquered the global toy industry
Robertson, David C. (David Chandler)2014
Books
'Brick by Brick' is the compelling story of a Danish family-owned company that enjoyed decades of success before its inability to keep in step with a rapidly changing market brought it crashing to earth.
Main title:
Brick by brick : how LEGO rewrote the rules of innovation and conquered the global toy industry / David C. Robertson with Bill Breen.
Imprint:
London : RH Books, 2014.
Collation:
xii, 305 pages, 8 unnumbered pages of plates : illustrations (black and white, and colour) ; 20 cm
Notes:
Originally published: 2013.Includes bibliographical references and index.
ISBN:
9781847941176 (pbk)
Dewey class:
338.476887338.4768872509489338.476
Local class:
338.476887250
Language:
English
Subject:
BRN:
1776080