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Managing the advertising process

Kennedy, Sherril Helen1976
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Main title:
Managing the advertising process / Sherril H. Kennedy, David R. Corkindale.
Author:
Kennedy, Sherril HelenCorkindale, David Reay
Imprint:
Farnborough, Hants. : Saxon House [etc.], 1976.
Collation:
x,284p. : ill. ; 24cm.
Series title:
Saxon House studies
Notes:
Bibliography: p.245-278. _ Includes index.
ISBN:
9780347011099
Dewey class:
658.9165910941658.916
Language:
English
Subject:
Advertising -- Great Britain -- Management
BRN:
1737673
Bookmark link:
https://herts.spydus.co.uk/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=1737673

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