The effortless experience : conquering the new battleground for customer loyalty
Dixon, Matthew, 1972-2013
Books
Companies must 'delight' customers by exceeding service expectations. But no matter how exciting special deals may be, the 'dazzle factor' does not solve customer problems. Yet most companies have failed to realise this and pay dearly in terms of wasted investments, lost customers, and squandered loyalty. Matthew Dixon, bestselling author of 'The Challenger Sale', has teamed up with Nicholas Toman and Rick DeLisi to espouse this 'delight paradox'.
Main title:
The effortless experience : conquering the new battleground for customer loyalty / Matthew Dixon, Nick Toman and Rick DeLisi.
Imprint:
London : Portfolio Penguin, 2013.
Collation:
xi, 237 pages : illustrations (black and white) ; 24 cm
Notes:
Includes bibliographical references and index.
ISBN:
9780241003305 (pbk)
Dewey class:
658.812658.8343
Language:
English
BRN:
1263090