Polling unpacked : the history, uses and abuses of political opinion polls
Pack, Mark2022
Books
From a political-polling expert, an eye-opening and hilarious look at the origins of polls and how they have been used and abused ever since. Opinion polls dominate media coverage of politics, especially elections. But how do the polls work? How do we tell the good from the bad? And in light of recent polling disasters, can we trust them at all? 'Polling UnPacked' gives us the full story, from the first rudimentary polls in the nineteenth century, through attempts by politicians to ban polling in the twentieth century, to the very latest techniques and controversies from the last few years.
Main title:
Author:
Pack, Mark, author
Imprint:
London : Reaktion Books, 2022.
Collation:
288 pages ; 22 cm
ISBN:
9781789145670 (hbk. :)
Dewey class:
324
Language:
English
Subject:
BRN:
1195315