Marketing : an introduction
Kotler, Philip1993
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Main title:
Marketing : an introduction / Philip Kotler, Gary Armstrong.
Author:
Edition:
3rd ed.
Imprint:
Englewood Cliffs, NJ : Prentice Hall, 1993.
Collation:
xxiv, 632p : ill., (chiefly col), col facsims, col map.
Notes:
Previous ed: 1990.
ISBN:
0135552443
Dewey class:
658.8
Language:
English
BRN:
1005426